Job Responsibilities:

• Conducting market research to better comprehend prevailing consumer behaviors.
• Identify target audience and grow the company’s & its clients’ email list through different lead generation strategies such as Data Scraping, Website subscriptions, etc.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Creating well-written email copy & work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
• Build segments for every message to drive engagement and revenue performance against KPI goals.
• Maintaining a database of customers who have opted to receive our correspondence.
• Distributing emails of company and clients’ through the use of automation software.
• Monitoring and reporting on the utility of each campaign.
• Analyze campaign performance and suggest improvements
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar, spelling and ensure emails follow industry policies
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Must be familiar with tools such as CRMs, Email extractors and Email Marketing tools.
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain customers.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirement:

• Degree in marketing management, advertising, communications, or similar.
• Certification in Email Marketing will be preferred.
• Proven experience creating high-impact, unique marketing campaigns.
• Hands-on experience in marketing automation platforms & performance evaluation software.
• Prior database management experience, preferably in a similar role.
• Outstanding copywriting and copyediting abilities.